Zoo Boise Eggstravagnaza

Hop On Over to Zoo Boise

On Saturday, April 8th Peterson Toyota will be at  Zoo Boise for the  Easter EGGstravaganza ! It will be from 10am-5pm (last admission at 4:30pm). Join the Easter Bunny for egg-citing activities including egg scrambles for 30,000 pieces of candy! Plus more egg-cellent activities for the whole family, like face painting, special enrichments for the […]

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Toyota C-HR

Coming Spring of 2017—the C-HR

Toyota has a new vehicle in the line-up. The C-HR, which stands for Coupe High Rider, will take center stage Spring of 2017. This new athletic ride has a turbo 2.0 liter four that pumps out 144 hp and teams with a CVT.  Agile handling helps this crossover show off its athletic side. The driver-focused cockpit […]

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89th Anniversary Collage

89th Anniversary Sale

It’s the Peterson 89th Anniversary Sale! To celebrate, Peterson Toyota is offering great deals and a chance to win a Hawaiian vacation for two!       New 2017 Toyota RAV 4 Save an additional $1,000 or get 0% financing for 60 months on 2017 RAV 4’s. $1,000 customer cash from Toyota. 0% is on […]

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Wild at Heart and Boise Golf Show

At Peterson Toyota we want to do more that sell great cars. We want to build great relationships within our community. Look for us in the month of February at the Boise Zoo for WILD AT HEART and at Expo Idaho for the GOLF & TRAVEL SHOW.     Wild at Heart   Wild at Heart […]

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New Year Sales Event 2017

Peterson New Year Event

It’s been tough sledding this winter so trade in that car for a truck or SUV from Peterson Toyota during our NEW YEAR SALES EVENT!   New 2017 Toyota Tundra Crew Max 1.9% financing for 60 months or $1,000 off MSRP $1,000 customer cash from Toyota. 1.9% is on approved credit through Toyota Financial Services. […]

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Ski Free Fridays

What Is Free Ski Friday? The DRIVER of any TOYOTA who comes to Bogus Basin on January 6 or Brundage Mountain on January 13  will receive a FREE lift ticket VALID FOR THAT DAY ONLY. No vouchers or passes are required.  Just drive your Toyota to the mountain on that day. Toyota representatives will be […]

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December 2016 Toyotathon

Toyotathon 2016

    Every Toyota is on sale during our Year End Sales Event and TOYOTATHON  at Peterson Toyota.   Get a new 2017 Toyota Tundra Crew Max $1,000 Customer Cash or 1.9% for 60 months   1.9% is on approved credit through Toyota Financial Services. Monthly payment for every $1,000 financed is $17.48 for 60 […]

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Thanks Savings

It’s THANKS SAVINGS time at Peterson Toyota where we’re thanking YOU with big savings on new 2016 and 2017 Toyota’s. Like 0% financing for 60 months on remaining new 2016 RAV’s and Corollas! Or get 0% for 72 months on new 2017 Toyota Camry’s  and 2016 Toyota Prius C’s.   New 2017 Toyota Camry and […]

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Still Great at 88!

LG Peterson started this company in 1923 in Idaho Falls, Idaho. He was fresh out of the Army where he was attached to the Ambulance Core as a driver and mechanic during WWI. The military had recently deployed motorized ambulances which were replacing horse drawn carriages. Originally LG opened up as a Durant, Star and […]

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Peterson Toyota

Happy Fall

Halloween is just a few short weeks away and we didn’t want to miss out on the fun. Our decorating team works so hard to make sure our showroom is always ready for the holidays. For this Halloween they broke out the old creepy skeletons, flowing ghosts and brought all black and orange cars on […]

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