Downtown Photo

Most Iconic Toyota Sportscar

Craig Zinn of Toyota of Hollywood in Florida was only 10 when first saw the Toyota 2000GT. He thought it was the most beautiful car and remembers, even as a kid, thinking how much better built they were. Now, 50 years later Craig owns 11 of these vehicles. He likens them to a Faberge egg, […]

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Onward Shay

Onward Shay! Boise Marathon

The Onward Shay! is a Boston-qualifying marathon that will take you through the most scenic neighborhoods of beautiful Boise. This race is to honor Shay Hirsch, a marathon runner, who exemplified great strength as she faced her battle with cancer. The race incorporates themes from Shay’s favorite book, the Wizard of Oz, unifying themes of […]

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Fall Savings Event Toyota 2017

Fall Savings Event Only at Peterson Toyota

The tease of cooler temperatures and hint of changing leaves in the Treasure Valley has us excited about fall. Join us this month for the Fall Savings Event. If you are looking for the redesigned Camry or the rugged Tacoma, Peterson Toyota is the place to look. We have a great selection of vehicles to […]

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Boo at the Zoo 2017

Boo a the Zoo

Join Zoo Boise for the best Halloween event in town on Saturday, October 28. There will be costumed characters passing out candy, costume contests for all ages, games, photo ops, face painting, special Halloween themed animal enrichments, of course the zoo, and much more! Proceeds from all activities are used for improvements to your zoo. […]

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Boise Open

Albertsons Boise Open

  Congratulations to Chesson Hadley the 2017 Albertsons Boise Open winner. Each year Hillcrest Country Club in Boise, Idaho bursts with excitement with world-class golfers and festivities for the Albertsons Boise Open. This year players were vying for the final 25 PGA Tour Cards available and the largest purse available on the Web.com Tour. The […]

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RallyRAV4

Rally Life

We recently had the pleasure of meeting Alex and Rhianon Gelsomino and we think they might have the coolest jobs a husband and wife could share…ever. Both Rhianon and Alex are professional rally co-drivers. Rally is a sport that features real cars against the clock on unpaved and unforgiving roads. An event can last for […]

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End of Season Sale

End of Season Sale

It is the end of the season savings this month at Peterson Toyota. This is the best time to save on all remaining 2017 Toyota’s! Right now save up to $3,000 on new 2017 Camry Hybrids or save up to $3,000 on new 2017 RAV 4’s or get up to 0% financing for 72 months. […]

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Peterson Golf Tournament

Peterson Golf Tournament

Every year we take a break from work to enjoy a few hours of fun at our Peterson Auto Group golf tournament. All five of the Peterson stores are invited and the result is always a great time. Over the years we have found this to be a great way to build camaraderie as well […]

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Eclipse 2017

Eclipse 2K17

 There was a lot of anticipation as the sky dimmed and that last little bit of sunlight faded during our eclipse viewing party on Monday, August 21, 2017. The anxiously awaited eclipse took about 90 minutes to go from coast to coast as it cast a shadow from state to state. It has been reported that this […]

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Zoobilee

Zoobilee 2017

Join Zoo Boise for the premier event of the year. At Zoobilee, guests will be treated to an unforgettable evening featuring extraordinary cuisine and drinks from local restaurants, live music, live and silent auctions, and special zoo experiences. We will also be presenting Susie and A.J. Balukoff with the inaugural Zoo Boise Wildlife Conservation Hero […]

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