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Peterson Rewards

Peterson Auto Group wants to thank you for your continued business. That’s why we created Peterson Rewards – the program that earns you real dollars off your future purchases with us! Use the points you earn as money off toward your next vehicle, service, parts, or accessories purchase. Earn at any of our locations and […]

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Toyota Ski Free Friday

Ski Free at Brundage Mountain

The last Toyota Ski Free Friday in our area for 2019 will be Friday, March 1st.  Drive your Toyota to Brundage Mountain Resort  and you will receive one free free lift ticket. It is that simple! The driver only of any Toyota, regardless of model or year, will receive a complimentary lift ticket for Brundage Mountain […]

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Community Involvement

Boise Golf & Travel Show We have found that being involved in community events is a great way to build relationships and raise brand awareness. One of our favorite places to be at is the Boise Golf Show. This event is the largest consumer golf and travel show in the Treasure Valley. We like to take […]

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RAV 4 Toyota 2019

Presidents Day Sale all Month Long

A flag waving… red, white and blue… a national holiday. It is more than just a day off  it’s a time for great deals on at Peterson Toyota. Don’t miss out on a Toyota in February as we celebrate Presidents Day all month long! For details and specials savings, see us today at Peterson Toyota. […]

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First 2020 Supra Sold at Auction

The first 2020 Toyota Supra was auctioned off Barrett-Jackson Auction for a cool $2.1 million this past Saturday. That might seem like an excessive premium on a car that will have a starting price of $50,920, but beyond the cool factor of owning the first example, the entire bid will benefit the American Heart Association and the […]

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Annual Western Idaho Fly Fishing Expo

Thank you to Boise Valley Fly Fishers for letting us be a part of the latest Western Idaho Fly Fishing Expo. This annual two day event promotes the sport of fly fishing through education and conservation. The Expo has casting ponds, speakers, fly tying and so much more. The Boise Valley Fly Fishers invite others […]

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Free Ski Friday Success

Over 450 Toyota owners traveled up to Bogus Basin earlier this month for Free Ski Friday. The weather was beautiful to take full advantage of being a Toyota owner. The local Toyota Dealer Association foot the bill for each lift ticket. If you weren’t able to advantage this time, head to McCall on March 1st, […]

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Get out and go January 2019

Get Out There & Go

There’s no excuse to sit around this winter especially not with a new Toyota. Don’t let Winter ruin your family fun, just GET OUT and GO. With Toyota’s RAV 4, Tacoma, Tundra and Highlander, you will rule the road no matter what the conditions. Right now, get up to $2,500 on select Toyota 4×4 and […]

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2020 Supra

The First Supra up for Auction

Want to be very first person to own a new Supra? Well, it’s not going to be as easy as getting your deposit down early at your local Toyota dealer. The company is auctioning off the very first 2020 Supra for charity at Barrett-Jackson’s Scottsdale event next month after the car is revealed in Detroit. Better […]

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A ‘Spud-Tastic’ Start to 2019

Make it a ‘spud-tastic’ start to 2019 by attending one of the most exciting celebrations of the year — the 6th Annual New Year’s Eve Idaho® Potato Drop. You won’t want to miss that giant Idaho® Potato drop in front of the Idaho State Capitol in Boise at midnight December 31. The family-friendly event starts at 3:00pm […]

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