2015 Toyota D Cab

The Grand Opening Continues

At Peterson Toyota Grand Opening pricing continues, because of our recent remodel at Peterson Toyota, we have a bigger selection then ever before and savings to match. No matter what Toyota you are looking for, you’ll save big at Peterson Toyota. New 2015 Toyota Tacoma D-Cabs $3,750 total savings available $3,000 Dealer Discount + $750 […]

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Tire Sale - Buy 3 get the fourth for only a dollar at Toyota of Santa Barbara 2014-10

April Service Specials

Peterson Toyota offers a great selection of Service Coupons and Toyota Promotions so you can save money on the car repairs and Toyota Maintenance you need the most! So check out our printable coupons below and schedule your service appointment today! Don’t see what you’re looking for? We update our specials regularly, so bookmark this […]

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2014 President's Award

Peterson Toyota Wins the Prestigious Toyota President’s Award

Every year, Toyota Motor Sales,  honors their outstanding dealerships with the President’s Award. It is the highest honor that can be achieved by a Toyota dealership. The President’s Award is only awarded to those dealerships that have demonstrated a commitment to maintaining Toyota’s high standards for customer satisfaction. In order to qualify as a President’s […]

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Service Specials

Alignment Does your vehicle drift when driving in a straight line? Do your tires have uneven wearing? You may need an alignment. We can check for free in our new Express Maintenance lane. Align your vehicle for $40.00 off. Not valid with other special, coupons, or advertised price. Valid only at Peterson Toyota. May not […]

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Toyota’s Ski Free Friday Winner

Ski Free Friday Toyota owners were in luck these past few Fridays with Bogus Basin and Brundage Mountain offering Toyota drivers free lift tickets for the day. Toyota owners could also enter to win a pair of custom Toyota Sneva skis. This year’s winner was Lisa Waters. Congratulations Lisa!  

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2015-Toyota-Corolla

Mark’s Madness at Peterson Toyota

The Grand Opening continues at Peterson Toyota. We have more inventory than ever before at prices that are unstoppable. For a limited time get up to $5,750 off on the bold new Camry, $4,250 off on a new Corolla and $6,299 off on the Prius. We are the largest Toyota dealer in the state and […]

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Finance a Toyota in Boise

Boise Toyota Dealer Hosts Google

At Peterson Toyota, our Toyota dealer in Boise, we’re proud to announce that Google came to visit us for a recent photo shoot. Now, not only can you see the street view on Google, but we did some last minute tidying so that Google would provide a taste of what the inside of our dealership […]

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Peterson Motors Early 40's. Corner of 12th and Main Boise.

87 Years Ago This Month

We’re always fascinated by our long history. Fortunately for us Marvin Peterson continues to give us history lessons on our beginnings. At 87, he’s the same age as Peterson Motor Company so we are asking him questions all the time. This February marks our 87th anniversary so we thought we’d take a stroll down memory […]

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Anniversary Sale

Anniversary Sale

The Peterson legacy began 87 years ago and so at Peterson Toyota we are celebrating all month long with amazing deals. Join us for the Peterson Toyota Anniversary and help us celebrate! FOR QUESTIONS CALL 888.501.2426     Learn more about: *The Toyota College Graduate Program & *The Toyota Military Program

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