Eddie Boise Hawks

Toyota and the Boise Hawks

Our own Eddie Charters threw out the first pitch to kick off the Boise Hawks season recently. The Southern Idaho Toyota Dealer’s are excited to support the Hawks and local charities this year and throughout the season, a dealer chosen charity will receive 20 tickets per game and known as “The Toyota Community Corner.” Non-Profits […]

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Snooze at the Zoo

A memorable experience is sure to be had by those who experience Snooze at the Zoo! Zoo guides will provide your family and friends with nighttime and early morning treks through the zoo (without the large crowds!) to investigate animals as well as their habitats, behavior, and care. Activities, games, art projects, and up-close animal […]

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Toyota Tuesdays 2016

Free Admission to Roaring Springs

TOYOTA TUESDAYS AUGUST 2nd,9th &16th   Toyota drivers get free full day admission to Roaring Springs. Pick up a voucher at Peterson Toyota in Boise present with original car registration (no copies) at Roaring Springs ticket window. One ticket per Toyota driver per day.

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Boating in Idaho

Water Safety

Being in and around the water can be one of life’s greatest pleasures during the summer months. The best thing you can do to help you stay safe is know some safety tips whenever you are in, on or around water. Learn to Swim Never swim alone in unsupervised places, always swim with a buddy […]

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Toyota Camry

Summer of Fun

Summer is a time for barbecue’s, trips to the pool, late nights and the Summer of Fun Event at Peterson Toyota! Get up to $2,500 off on new 2016 Toyota Camry’s or 0% financing for 72 months. Also available is 0% for 60% on new 2016 Rav 4’s, Corolla’s or Prius.     New 2016 […]

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2016 Toyota Sienna

High Ranking for the Toyota Sienna

Parents Magazine and Edmunds.com Rank Toyota Sienna a Top 10 Family Car of the Year It’s the only minivan on the market with all-wheel drive. That distinction, along with recent technological and safety enhancements, is earning Toyota Sienna accolades from automotive industry leaders. Edmunds.com and Parents Magazine have named Toyota’s long-cherished minivan one of the […]

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Northfork Championship

North Fork Championship

Toyota will help host some of the best kayakers in the world this weekend.  Idaho is home to more than 3,000 miles of navigable whitewater making it the perfect back drop for these world class competitors. The North Fork Championship takes place along the Payette River about 35 miles north of Boise. Parking for this event […]

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Country Stomp

Country Stomp

Toyota will help bring Country Stomp to the Idaho Amphitheater this Thursday, June 16th. The Band Perry will be the headliner with special guests Chuck Wicks, Jana Kramer and Eric Paslay. Tickets are available at all Jacksons Food Stores and at ICTickets.com.      

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Summer of Fun

Summer of Fun

  It’s time for barbecue’s, trips to the pool, late nights and Peterson Toyota’s Summer of Fun! Right now get 0% financing for 72 months on new 2016 Toyota Camry’s or up to $2,000 off MSRP or get 0% for 60 months on new RAV’s, Corolla’s or Prius! New 2016 Toyota Camry $2,000 off MSRP […]

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2007-toyota-tundra-million-mile-victor-sheppard

The Million-Mile Tundra

The Toyota brand is synonymous with reliability and dependability and Victor Sheppard from Louisiana can testify of this. Back in May of 2007 he bought a brand new Toyota Tundra. As a hotshot driver, Sheppard delivers supplies for oil operations, where he averages 125,000 miles a year. When you hear a story like this, one […]

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