Archive | Events

Boise Golf Show

Zoo Boise and Golf Show

Zoo Boise We have found that being involved in community events is a great way to build relationships and raise brand awareness. One of our favorite and  most frequent places to be at is Zoo Boise. Zoo Boise has some great family friendly events throughout the year that have really become a tradition not only […]

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Mobility for All

Mobility For All

Toyota is honored to be a partner of the International Olympic Committee and International Paralympic Committee for the 2018 Olympic games.  As a partner,  Toyota invites the world to “Start Your Impossible” by creating a barrier-free society and reinforcing the company’s values of humility, hard work, overcoming challenges, and never giving up. Toyota is committed […]

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Peterson Soccer

We Love Soccer!

Tens of thousands of Treasure Valley youth play soccer and that number grows on a yearly basis. You can imagine the logistics of managing all the clubs, teams, kids, tournaments and more. Idaho Youth Soccer Association is the organization that oversees all of it and reliable transportation is a key component to their daily operation. […]

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Idaho Potato Drop Receives National Attention

What started as an idea in 2012, the Idaho Potato Drop,  has grown each year in scale, quality and reach. Leading up to the big event on December 31st,  hundreds-of-millions of impressions had been reported from USA Today, Nasdaq, Fodor’s Travel, US News and World Report, ESPN, Seattle Times, the Associated Press and countless other […]

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Tatsuro Toyoda was company president from 1992 to 1995. AP Photo/Paul Sakuma

Former Toyota President Dies at 88

Former Toyota president Tatsuro Toyoda passed away December 30, 2017 at 88 years old. Tatsuro was the son of the company’s first president Kiichiro Toyoda.  He joined the Toyota group in 1953 after earning a degree in mechanical engineering from the University of Tokyo. He became the president of Toyota in the 1990’s spearheading Toyota’s rapid […]

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Toyota 7 Cares

Giving Back

Fill a Car be a Star This year the employees of Peterson Auto Group were challenged to “Fill a Car and be a Star” for the KTVB’s 7 Cares community event. Each of the five stores within the Auto Group were asked to park a vehicle in their showroom and have the employees fill it […]

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Looking for Something to do New Year’s Eve?

Ring in 2018 at the 5th annual Idaho Potato Drop at the Idaho State Capitol. This iconic event is celebrating its 5th year and is a fun and exciting way to countdown to the New Year. Peterson Toyota will be joining local Toyota dealers at the USASA “Big-Air Rail Jam”. There will be entertainment on […]

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Toyotathon is On

Countdown to Savings

Toyotathon is on at Peterson Toyota. What that means for you is amazing year-end savings. With hundreds of cars, trucks and SUV’s to choose from, finding that new Toyota will be easy!   Check out the adventurous 2018 RAV 4 Hybrid 0% financing or $1,000 in customer cash   The New 2018 Toyota Tundra Crew […]

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500K Toyota-3

The 500,000 Mile Toyota

Ron (pictured on the left) bought this Toyota Pickup new back in 1994 from Peterson Toyota. In 1996 he sold it to Dean (pictured on the right). Dean has been driving it from Kuna to South Dakota twice a year for the last 17 years. Dean brought his pickup into the dealership this past week […]

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Toyota Dream Car Art Contest

Calling all Young Artists

TOYOTA ANNOUNCES RETURN OF DREAM CAR ART CONTEST Youth Invited to Draw “Dream Car” to Win Prizes and Possible Trip to Japan   Toyota Financial Services (TFS) announces its 7th year of hosting the worldwide Toyota Dream Car Art Contest in the United States, which is designed to inspire creativity in youth and encourage an […]

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