Archive | Events

500K Toyota-3

The 500,000 Mile Toyota

Ron (pictured on the left) bought this Toyota Pickup new back in 1994 from Peterson Toyota. In 1996 he sold it to Dean (pictured on the right). Dean has been driving it from Kuna to South Dakota twice a year for the last 17 years. Dean brought his pickup into the dealership this past week […]

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Toyota Dream Car Art Contest

Calling all Young Artists

TOYOTA ANNOUNCES RETURN OF DREAM CAR ART CONTEST Youth Invited to Draw “Dream Car” to Win Prizes and Possible Trip to Japan   Toyota Financial Services (TFS) announces its 7th year of hosting the worldwide Toyota Dream Car Art Contest in the United States, which is designed to inspire creativity in youth and encourage an […]

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Downtown Photo

Most Iconic Toyota Sportscar

Craig Zinn, of Toyota of Hollywood in Florida, was only 10 when first saw the Toyota 2000GT. He thought it was the most beautiful car and remembers, even as a kid, thinking how much better built they were. Now, 50 years later Craig owns 11 of these vehicles. He likens them to a Faberge egg, […]

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Onward Shay

Onward Shay! Boise Marathon

The Onward Shay! is a Boston-qualifying marathon that will take you through the most scenic neighborhoods of beautiful Boise. This race is to honor Shay Hirsch, a marathon runner, who exemplified great strength as she faced her battle with cancer. The race incorporates themes from Shay’s favorite book, the Wizard of Oz, unifying themes of […]

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Boo at the Zoo 2017

Boo a the Zoo

Join Zoo Boise for the best Halloween event in town on Saturday, October 28. There will be costumed characters passing out candy, costume contests for all ages, games, photo ops, face painting, special Halloween themed animal enrichments, of course the zoo, and much more! Proceeds from all activities are used for improvements to your zoo. […]

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Boise Open

Albertsons Boise Open

  Congratulations to Chesson Hadley the 2017 Albertsons Boise Open winner. Each year Hillcrest Country Club in Boise, Idaho bursts with excitement with world-class golfers and festivities for the Albertsons Boise Open. This year players were vying for the final 25 PGA Tour Cards available and the largest purse available on the Tour. The […]

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Rally Life

We recently had the pleasure of meeting Alex and Rhianon Gelsomino and we think they might have the coolest jobs a husband and wife could share…ever. Both Rhianon and Alex are professional rally co-drivers. Rally is a sport that features real cars against the clock on unpaved and unforgiving roads. An event can last for […]

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Peterson Golf Tournament

Peterson Golf Tournament

Every year we take a break from work to enjoy a few hours of fun at our Peterson Auto Group golf tournament. All five of the Peterson stores are invited and the result is always a great time. Over the years we have found this to be a great way to build camaraderie as well […]

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Eclipse 2017

Eclipse 2K17

 There was a lot of anticipation as the sky dimmed and that last little bit of sunlight faded during our eclipse viewing party on Monday, August 21, 2017. The anxiously awaited eclipse took about 90 minutes to go from coast to coast as it cast a shadow from state to state. It has been reported that this […]

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Zoobilee 2017

Join Zoo Boise for the premier event of the year. At Zoobilee, guests will be treated to an unforgettable evening featuring extraordinary cuisine and drinks from local restaurants, live music, live and silent auctions, and special zoo experiences. We will also be presenting Susie and A.J. Balukoff with the inaugural Zoo Boise Wildlife Conservation Hero […]

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