Archive | Events

Tundra official vehicle of the NFC

Toyota at the Northfork Championship

The best kayakers in the world met up with some of the most wild whitewater this past weekend for the North Fork Championship. Crowds lined the banks of the Payette River in Crouch to see these world-class competitors. Peterson Toyota was proud to provide the official vehicle of the NFC to use as the athlete […]

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Zoo Boise Logo

Zoo Boise. A Gem in the Treasure Valley.

As a sponsor of Zoo Boise, Peterson Toyota is spreading the word. Did you realize Zoo Boise is one of the most causal and innovative in the country? Many zoos are looking at Boise as the model for animal conservation. It started back in 2007 when Zoo Boise became the first zoo in the country […]

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2017 Galactic Day at the Zoo

Galactic Day at the Zoo

The fun is strong with this one.   Peterson Toyota is a big supporter of Zoo Boise and wanted to let you know about Galactic Day on Saturday June 17th. Activities include photo-ops with Star Wars characters with the 501st Legion, Band Wars – Star Wars themed entertainment, Q&A with actors from your favorite movies […]

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Walk for Wishes

Walk for Wishes

Peterson Auto Group recently formed a team for the local Walk for Wishes event which benefits Make-A-Wish® Idaho. Our team consisted of  individuals from all five Peterson Auto Group stores. It could not of been a more perfect evening for the Make-A-Wish® Idaho  fundraiser that celebrates more than 1,300 wishes that have already been granted, while […]

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Hawaii Winner

We Have a Winner!

To celebrate Peterson’s 89th Anniversary, we decided to giveaway a trip for two to Hawaii. We really just wanted to send two folks to a beach as a reward for withstanding our cruel winter! So, we had sign-ups at each of our five stores during February and March. With around 1,000 entries we recently drew […]

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Zoo Boise Easter

Peterson Toyota at the Boise Zoo

Despite the weather, the Boise Zoo held their annual Easter Eggstravaganza earlier this month. 2,500 people made the most of  the conditions to participate in this event. It was fun to see so many kids and adults enjoying all of the scheduled activities. As always, Peterson Toyota, was happy to be a part of this […]

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Toyota Plant

Toyota Announces Record $1.33 Billion Investment in Kentucky Plant

The future of automobile production is now. A $1.33 billion investment- the highest of any automaker in Kentucky and the second-largest in state history- will make Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) the first plant in North America to begin producing vehicles using Toyota New Global Architecture (TNGA). Named the “Most American Made” car by […]

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photo credit: Switchback Outdoors

Zoo Boise and the Desert Challenge Archery Shoot

At Peterson Toyota we want to do more that sell great cars. We want to build great relationships within our community. Look for us in the upcoming  months at  Boise Zoo for the  Easter EGGstravaganza and in Marsing for the Desert Challenge Archery Shoot. Hop On Over to Zoo Boise: Visit Zoo Boise  for details. On Saturday, […]

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