Archive | Toyota

Boise Golf Show

Zoo Boise and Golf Show

Zoo Boise We have found that being involved in community events is a great way to build relationships and raise brand awareness. One of our favorite and  most frequent places to be at is Zoo Boise. Zoo Boise has some great family friendly events throughout the year that have really become a tradition not only […]

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90th Anniversary

90th Anniversary Sale

Did you know we have been serving the Treasure Valley for 90 years? L.G. Peterson had a fascination for cars. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car business was passed down and the company […]

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Mobility for All

Mobility For All

Toyota is honored to be a partner of the International Olympic Committee and International Paralympic Committee for the 2018 Olympic games.  As a partner,  Toyota invites the world to “Start Your Impossible” by creating a barrier-free society and reinforcing the company’s values of humility, hard work, overcoming challenges, and never giving up. Toyota is committed […]

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Peterson Soccer

We Love Soccer!

Tens of thousands of Treasure Valley youth play soccer and that number grows on a yearly basis. You can imagine the logistics of managing all the clubs, teams, kids, tournaments and more. Idaho Youth Soccer Association is the organization that oversees all of it and reliable transportation is a key component to their daily operation. […]

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idaho-potato-drop-2017

Idaho Potato Drop Receives National Attention

What started as an idea in 2012, the Idaho Potato Drop,  has grown each year in scale, quality and reach. Leading up to the big event on December 31st,  hundreds-of-millions of impressions had been reported from USA Today, Nasdaq, Fodor’s Travel, US News and World Report, ESPN, Seattle Times, the Associated Press and countless other […]

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2018 New Years Sales Event

Kick-Off the New Year With a Toyota

Kick off the new year in a new Toyota from Peterson Toyota during the New Year Sales Event! Now is the very best time to lease a new 2018 RAV 4 Hybrid for only $199 a month. With over 100 Highlanders available, lease a new Highlander for only $299 a month. No matter what type […]

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idaho-potato-drop-fireworks-1024x576

Looking for Something to do New Year’s Eve?

Ring in 2018 at the 5th annual Idaho Potato Drop at the Idaho State Capitol. This iconic event is celebrating its 5th year and is a fun and exciting way to countdown to the New Year. Peterson Toyota will be joining local Toyota dealers at the USASA “Big-Air Rail Jam”. There will be entertainment on […]

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Toyotathon is On

Countdown to Savings

Toyotathon is on at Peterson Toyota. What that means for you is amazing year-end savings. With hundreds of cars, trucks and SUV’s to choose from, finding that new Toyota will be easy!   Check out the adventurous 2018 RAV 4 Hybrid 0% financing or $1,000 in customer cash   The New 2018 Toyota Tundra Crew […]

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4 Runner Accessories

Set Yourself Apart With Toyota Accessories

Personalities. They are as individual as a snowflake and often times we look for ways to express our individuality through creative ways. Accessorizing your vehicle is a great way to set yourself apart. When we think of accessories, we often think of the big items like wheels, tires, grills, lifts and more. But sometimes the smaller […]

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500K Toyota-3

The 500,000 Mile Toyota

Ron (pictured on the left) bought this Toyota Pickup new back in 1994 from Peterson Toyota. In 1996 he sold it to Dean (pictured on the right). Dean has been driving it from Kuna to South Dakota twice a year for the last 17 years. Dean brought his pickup into the dealership this past week […]

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