Here’s to 88 Years!

Peterson Toyota


The Peterson Auto Group has proudly served our friends in the Treasure Valley and surrounding areas since 1928. Peterson stands out as an automotive dealer with integrity and honesty. We put the needs of our customers first so you are sure to be highly impressed with all that our dealership has to offer.

Marvin-Peterson-October-1950-with-a-1951-Hudson-CommodoreHere at Peterson Toyota, we have a “Grassroots” story to tell backed up by 88 years of service in the Treasure Valley. In the day and age of large and ever expanding corporations we remain one of the few locally owned dealerships in our relatively small valley. To a locally born resident we have the ability in many instances to continue business relationships that go back 3 generations. For residents that have recently moved to our valley, we offer the stability and consistency of time tested business dealings.

The Peterson motto “The House That Service Built”, started in 1928, carries as much weight with this new generation who value seamless, hassle-free business experiences. From several new car lines to Hudson-Dealership-Early-40schoose from under one roof, to parts and service open 6 days a week, to a full service Body Shop, our Boise Toyota dealer offers excellent service to the Treasure Valley.


Peterson Toyota

Help us celebrate 88 years in Idaho with some amazing deals on Toyota’s. Check our are specials here.





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