Tundra official vehicle of the NFC

Toyota at the Northfork Championship

The best kayakers in the world met up with some of the most wild whitewater this past weekend for the North Fork Championship. Crowds lined the banks of the Payette River in Crouch to see these world-class competitors. Peterson Toyota was proud to provide the official vehicle of the NFC to use as the athlete […]

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MTV After Party

The New Toyota C-HR Crashes the MTV After-Party

This years MTV Movie & TV Awards ended with the ultimate after party reflecting modern fairy tales from the current Toyota C-HR campaign. The live illusions had an aerial dancing Rapunzel, suspended high above the party, a glowing ball-gown-clad Cinderella in a kaleidoscope dome under a giant ticking clock, and a Gingerbread Man-inspired car chase through […]

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Sensations of Summer 2017

Sensations of Summer

The sensations of summer are here, it’s time to get out for some fun in the sun. Lucky for you, at Peterson Toyota there is something for everyone. Save up to $2,000 in savings on the 2017 Corolla, up to $2,250 on a Rav4 and up to $3,250 on a new Camry with TCUV loyalty […]

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Zoo Boise Logo

Zoo Boise. A Gem in the Treasure Valley.

As a sponsor of Zoo Boise, Peterson Toyota is spreading the word. Did you realize Zoo Boise is one of the most causal and innovative in the country? Many zoos are looking at Boise as the model for animal conservation. It started back in 2007 when Zoo Boise became the first zoo in the country […]

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2017 Galactic Day at the Zoo

Galactic Day at the Zoo

The fun is strong with this one.   Peterson Toyota is a big supporter of Zoo Boise and wanted to let you know about Galactic Day on Saturday June 17th. Activities include photo-ops with Star Wars characters with the 501st Legion, Band Wars – Star Wars themed entertainment, Q&A with actors from your favorite movies […]

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Walk for Wishes

Walk for Wishes

Peterson Auto Group recently formed a team for the local Walk for Wishes event which benefits Make-A-Wish® Idaho. Our team consisted of  individuals from all five Peterson Auto Group stores. It could not of been a more perfect evening for the Make-A-Wish® Idaho  fundraiser that celebrates more than 1,300 wishes that have already been granted, while […]

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Toyota Time Sales Event 2017

Toyota Time Sales Event

It’s the Toyota Time Sales Event. Time to save big at Peterson Toyota! This month, the saving just got better.     0% for 72 months on 2017 RAV’s, Corolla’s and Camry’s 0% is on approved credit through Toyota Financial Services. Monthly payment for every $1,000 financed is $16.67 for 60 months. On Approved Credit only. […]

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Hawaii Winner

We Have a Winner!

To celebrate Peterson’s 89th Anniversary, we decided to giveaway a trip for two to Hawaii. We really just wanted to send two folks to a beach as a reward for withstanding our cruel winter! So, we had sign-ups at each of our five stores during February and March. With around 1,000 entries we recently drew […]

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Zoo Boise Easter

Peterson Toyota at the Boise Zoo

Despite the weather, the Boise Zoo held their annual Easter Eggstravaganza earlier this month. 2,500 people made the most of  the conditions to participate in this event. It was fun to see so many kids and adults enjoying all of the scheduled activities. As always, Peterson Toyota, was happy to be a part of this […]

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