Boise Scenary

There’s Always Something Happening

Whether you are new to the Boise area or just tired of doing the same old thing,  finding something new to do can be tough. The Boise Events Calendar can help make finding something to do easier. The Boise Events Calendar lists events, for all ages and interests,  held all over the Treasure Valley in one convenient place. […]

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Get Out There Sales Event

Get Out There Sales Event

It’s time to hit Idaho’s great outdoors, so find your Toyota during our “Get Out There” Sales Event at Peterson Toyota. Find adventure in a new 2018 RAV4 where you’ll get 0% financing for 60 months. Or, “GET OUT THERE” in a new 2018 Highlander or Tacoma where we have huge selection of over 100 […]

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Bringing Africa to Boise

Zoo Boise recently broke ground on the new Gorongosa National Park Exhibit. Through donors and community support, Zoo Boise will be able to expand by 1.5 acres and will enhance the zoo’s conservation efforts. The Gorongosa exhibit is expected to generate $2 million towards efforts in Mozambique to protect wild elephants, lions, zebras and other […]

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Busted Bracket

Busted Bracket = Pizza

Little Caesars promised to give away pizza “if crazy happens.” Meaning, Little Caesars said it would offer customers free lunch combos if a No. 16 seed beat a No. 1 seed in the NCAA Division I men’s basketball tournament. It was a great way to get attention during the tournament without any real risk.  The reality […]

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Marks Madness 2018

Mark’s Madness

Mark’s Madness is on at Peterson Toyota! Our favorite time of year to save you money. Right now get 0% financing for 60 months on the all  new 2018 Toyota Camry and RAV 4 Hybrid.     Get up to $1,500 off new 2018 Corollas or 0% for 60 months.     If you are […]

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Easter EGGstravagnza

  Hop on over to Zoo Boise for Easter EGGstravaganza! Easter EGGstravaganza is on Saturday, March 24 from 10am-5pm (last admission at 4:30pm). Join the Easter Bunny for egg-citing activities including egg scrambles for 30,000 pieces of candy! Plus more egg-cellent activities for the whole family, like face painting, special enrichments for the animals, and […]

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Boise Golf Show

Zoo Boise and Golf Show

Zoo Boise We have found that being involved in community events is a great way to build relationships and raise brand awareness. One of our favorite and  most frequent places to be at is Zoo Boise. Zoo Boise has some great family friendly events throughout the year that have really become a tradition not only […]

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90th Anniversary

90th Anniversary Sale

Did you know we have been serving the Treasure Valley for 90 years? L.G. Peterson had a fascination for cars. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car business was passed down and the company […]

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Mobility for All

Mobility For All

Toyota is honored to be a partner of the International Olympic Committee and International Paralympic Committee for the 2018 Olympic games.  As a partner,  Toyota invites the world to “Start Your Impossible” by creating a barrier-free society and reinforcing the company’s values of humility, hard work, overcoming challenges, and never giving up. Toyota is committed […]

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Peterson Soccer

We Love Soccer!

Tens of thousands of Treasure Valley youth play soccer and that number grows on a yearly basis. You can imagine the logistics of managing all the clubs, teams, kids, tournaments and more. Idaho Youth Soccer Association is the organization that oversees all of it and reliable transportation is a key component to their daily operation. […]

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