Bringing Africa to Boise

Zoo Boise recently broke ground on the new Gorongosa National Park Exhibit. Through donors and community support, Zoo Boise will be able to expand by 1.5 acres and will enhance the zoo’s conservation efforts. The Gorongosa exhibit is expected to generate $2 million towards efforts in Mozambique to protect wild elephants, lions, zebras and other […]

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Busted Bracket

Busted Bracket = Pizza

Little Caesars promised to give away pizza “if crazy happens.” Meaning, Little Caesars said it would offer customers free lunch combos if a No. 16 seed beat a No. 1 seed in the NCAA Division I men’s basketball tournament. It was a great way to get attention during the tournament without any real risk.  The reality […]

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Marks Madness 2018

Mark’s Madness

Mark’s Madness is on at Peterson Toyota! Our favorite time of year to save you money. Right now get 0% financing for 60 months on the all  new 2018 Toyota Camry and RAV 4 Hybrid.     Get up to $1,500 off new 2018 Corollas or 0% for 60 months.     If you are […]

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Easter EGGstravagnza

  Hop on over to Zoo Boise for Easter EGGstravaganza! Easter EGGstravaganza is on Saturday, March 24 from 10am-5pm (last admission at 4:30pm). Join the Easter Bunny for egg-citing activities including egg scrambles for 30,000 pieces of candy! Plus more egg-cellent activities for the whole family, like face painting, special enrichments for the animals, and […]

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Boise Golf Show

Zoo Boise and Golf Show

Zoo Boise We have found that being involved in community events is a great way to build relationships and raise brand awareness. One of our favorite and  most frequent places to be at is Zoo Boise. Zoo Boise has some great family friendly events throughout the year that have really become a tradition not only […]

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90th Anniversary

90th Anniversary Sale

Did you know we have been serving the Treasure Valley for 90 years? L.G. Peterson had a fascination for cars. In 1928, his dream of owning his own car business became a reality and he established Peterson Motor Company in the Treasure Valley. His love for the car business was passed down and the company […]

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Mobility for All

Mobility For All

Toyota is honored to be a partner of the International Olympic Committee and International Paralympic Committee for the 2018 Olympic games.  As a partner,  Toyota invites the world to “Start Your Impossible” by creating a barrier-free society and reinforcing the company’s values of humility, hard work, overcoming challenges, and never giving up. Toyota is committed […]

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Peterson Soccer

We Love Soccer!

Tens of thousands of Treasure Valley youth play soccer and that number grows on a yearly basis. You can imagine the logistics of managing all the clubs, teams, kids, tournaments and more. Idaho Youth Soccer Association is the organization that oversees all of it and reliable transportation is a key component to their daily operation. […]

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Idaho Potato Drop Receives National Attention

What started as an idea in 2012, the Idaho Potato Drop,  has grown each year in scale, quality and reach. Leading up to the big event on December 31st,  hundreds-of-millions of impressions had been reported from USA Today, Nasdaq, Fodor’s Travel, US News and World Report, ESPN, Seattle Times, the Associated Press and countless other […]

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2018 New Years Sales Event

Kick-Off the New Year With a Toyota

Kick off the new year in a new Toyota from Peterson Toyota during the New Year Sales Event! Now is the very best time to lease a new 2018 RAV 4 Hybrid for only $199 a month. With over 100 Highlanders available, lease a new Highlander for only $299 a month. No matter what type […]

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