Idaho Potato Drop Receives National Attention

What started as an idea in 2012, the Idaho Potato Drop,  has grown each year in scale, quality and reach. Leading up to the big event on December 31st,  hundreds-of-millions of impressions had been reported from USA Today, Nasdaq, Fodor’s Travel, US News and World Report, ESPN, Seattle Times, the Associated Press and countless other […]

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2018 New Years Sales Event

Kick-Off the New Year With a Toyota

Kick off the new year in a new Toyota from Peterson Toyota during the New Year Sales Event! Now is the very best time to lease a new 2018 RAV 4 Hybrid for only $199 a month. With over 100 Highlanders available, lease a new Highlander for only $299 a month. No matter what type […]

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Tatsuro Toyoda was company president from 1992 to 1995. AP Photo/Paul Sakuma

Former Toyota President Dies at 88

Former Toyota president Tatsuro Toyoda passed away December 30, 2017 at 88 years old. Tatsuro was the son of the company’s first president Kiichiro Toyoda.  He joined the Toyota group in 1953 after earning a degree in mechanical engineering from the University of Tokyo. He became the president of Toyota in the 1990’s spearheading Toyota’s rapid […]

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Toyota 7 Cares

Giving Back

Fill a Car be a Star This year the employees of Peterson Auto Group were challenged to “Fill a Car and be a Star” for the KTVB’s 7 Cares community event. Each of the five stores within the Auto Group were asked to park a vehicle in their showroom and have the employees fill it […]

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Looking for Something to do New Year’s Eve?

Ring in 2018 at the 5th annual Idaho Potato Drop at the Idaho State Capitol. This iconic event is celebrating its 5th year and is a fun and exciting way to countdown to the New Year. Peterson Toyota will be joining local Toyota dealers at the USASA “Big-Air Rail Jam”. There will be entertainment on […]

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Toyotathon is On

Countdown to Savings

Toyotathon is on at Peterson Toyota. What that means for you is amazing year-end savings. With hundreds of cars, trucks and SUV’s to choose from, finding that new Toyota will be easy!   Check out the adventurous 2018 RAV 4 Hybrid 0% financing or $1,000 in customer cash   The New 2018 Toyota Tundra Crew […]

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4 Runner Accessories

Set Yourself Apart With Toyota Accessories

Personalities. They are as individual as a snowflake and often times we look for ways to express our individuality through creative ways. Accessorizing your vehicle is a great way to set yourself apart. When we think of accessories, we often think of the big items like wheels, tires, grills, lifts and more. But sometimes the smaller […]

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500K Toyota-3

The 500,000 Mile Toyota

Ron (pictured on the left) bought this Toyota Pickup new back in 1994 from Peterson Toyota. In 1996 he sold it to Dean (pictured on the right). Dean has been driving it from Kuna to South Dakota twice a year for the last 17 years. Dean brought his pickup into the dealership this past week […]

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Black Friday Peterson Toyota 2017

Black Friday all Month Long!

Black Friday is where the deals are great, but the crowds are not. So, at Peterson Toyota we decided to celebrate Black Friday all month long. This is the perfect time to save on all remaining 2017 Toyota’s. To help with the holidays we are giving away a FREE ULTRA HD 4K TV when you […]

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Toyota Dream Car Art Contest

Calling all Young Artists

TOYOTA ANNOUNCES RETURN OF DREAM CAR ART CONTEST Youth Invited to Draw “Dream Car” to Win Prizes and Possible Trip to Japan   Toyota Financial Services (TFS) announces its 7th year of hosting the worldwide Toyota Dream Car Art Contest in the United States, which is designed to inspire creativity in youth and encourage an […]

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