4 Runner Accessories

Set Yourself Apart With Toyota Accessories

Personalities. They are as individual as a snowflake and often times we look for ways to express our individuality through creative ways. Accessorizing your vehicle is a great way to set yourself apart. When we think of accessories, we often think of the big items like wheels, tires, grills, lifts and more. But sometimes the smaller […]

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500K Toyota-3

The 500,000 Mile Toyota

Ron (pictured on the left) bought this Toyota Pickup new back in 1994 from Peterson Toyota. In 1996 he sold it to Dean (pictured on the right). Dean has been driving it from Kuna to South Dakota twice a year for the last 17 years. Dean brought his pickup into the dealership this past week […]

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Black Friday Peterson Toyota 2017

Black Friday all Month Long!

Black Friday is where the deals are great, but the crowds are not. So, at Peterson Toyota we decided to celebrate Black Friday all month long. This is the perfect time to save on all remaining 2017 Toyota’s. To help with the holidays we are giving away a FREE ULTRA HD 4K TV when you […]

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Toyota Dream Car Art Contest

Calling all Young Artists

TOYOTA ANNOUNCES RETURN OF DREAM CAR ART CONTEST Youth Invited to Draw “Dream Car” to Win Prizes and Possible Trip to Japan   Toyota Financial Services (TFS) announces its 7th year of hosting the worldwide Toyota Dream Car Art Contest in the United States, which is designed to inspire creativity in youth and encourage an […]

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Downtown Photo

Most Iconic Toyota Sportscar

Craig Zinn, of Toyota of Hollywood in Florida, was only 10 when first saw the Toyota 2000GT. He thought it was the most beautiful car and remembers, even as a kid, thinking how much better built they were. Now, 50 years later Craig owns 11 of these vehicles. He likens them to a Faberge egg, […]

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Onward Shay

Onward Shay! Boise Marathon

The Onward Shay! is a Boston-qualifying marathon that will take you through the most scenic neighborhoods of beautiful Boise. This race is to honor Shay Hirsch, a marathon runner, who exemplified great strength as she faced her battle with cancer. The race incorporates themes from Shay’s favorite book, the Wizard of Oz, unifying themes of […]

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Fall Savings Event Toyota 2017

Fall Savings Event Only at Peterson Toyota

The tease of cooler temperatures and hint of changing leaves in the Treasure Valley has us excited about fall. Join us this month for the Fall Savings Event. If you are looking for the redesigned Camry or the rugged Tacoma, Peterson Toyota is the place to look. We have a great selection of vehicles to […]

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Boo at the Zoo 2017

Boo a the Zoo

Join Zoo Boise for the best Halloween event in town on Saturday, October 28. There will be costumed characters passing out candy, costume contests for all ages, games, photo ops, face painting, special Halloween themed animal enrichments, of course the zoo, and much more! Proceeds from all activities are used for improvements to your zoo. […]

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Boise Open

Albertsons Boise Open

  Congratulations to Chesson Hadley the 2017 Albertsons Boise Open winner. Each year Hillcrest Country Club in Boise, Idaho bursts with excitement with world-class golfers and festivities for the Albertsons Boise Open. This year players were vying for the final 25 PGA Tour Cards available and the largest purse available on the Web.com Tour. The […]

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Rally Life

We recently had the pleasure of meeting Alex and Rhianon Gelsomino and we think they might have the coolest jobs a husband and wife could share…ever. Both Rhianon and Alex are professional rally co-drivers. Rally is a sport that features real cars against the clock on unpaved and unforgiving roads. An event can last for […]

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