Toyota Plant

Toyota Announces Record $1.33 Billion Investment in Kentucky Plant

The future of automobile production is now. A $1.33 billion investment- the highest of any automaker in Kentucky and the second-largest in state history- will make Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) the first plant in North America to begin producing vehicles using Toyota New Global Architecture (TNGA). Named the “Most American Made” car by […]

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Toyota Spring Event

Toyota Spring Event

Finally, green is everywhere and at the Peterson Toyota Spring Event you’ll put more green in your pocket. Right now get 0% for 72 months on the Best Selling RAV 4! Get 0% financing for 60 months on new 2017 Corollas or save $2,000! Get 0% financing for 72 months or save up to $2,500 […]

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photo credit: Switchback Outdoors

Zoo Boise and the Desert Challenge Archery Shoot

At Peterson Toyota we want to do more that sell great cars. We want to build great relationships within our community. Look for us in the upcoming  months at  Boise Zoo for the  Easter EGGstravaganza and in Marsing for the Desert Challenge Archery Shoot. Hop On Over to Zoo Boise: Visit Zoo Boise  for details. On Saturday, […]

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tire savings

Buy 3 Get 1 for $1

When it comes to Spring and Summer driving you want to make sure you have plenty of tread on your tires and make sure they’re properly inflated. An under-inflated tire generates more heat due to excessive sidewall flexing and can inhibit handling and cause your tires to wear improperly. Hot weather compounds heat build-up and […]

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Marks Madness & 89th Anniversary

Mark’s Madness

  It’s Mark’s Madness and the Peterson 89th Anniversary Sale. Game changing deals on a huge selection of Toyota’s! 0% Financing for 60 months or $1,750 additional savings on new 2017  Toyota Corolla’s or our best selling RAV4 Satisfy Your Love to Drive 0% Financing for 72 months or $2,500 additional savings And with a […]

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2017 Ski Free Friday Snowboard Winner

Toyota Ski Free Winners

Toyota owners were lucky this year to be offered FREE SKI FRIDAYS again. This is a ski event that allows Toyota owners one free lift ticket per Toyota vehicle at various Northwest ski locations. This year our very own Brundage Mountain and Bogus Basin were included where over 900 owners showed up.  This year a […]

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Zoo Boise Eggstravagnaza

Hop On Over to Zoo Boise

On Saturday, April 8th Peterson Toyota will be at  Zoo Boise for the  Easter EGGstravaganza ! It will be from 10am-5pm (last admission at 4:30pm). Join the Easter Bunny for egg-citing activities including egg scrambles for 30,000 pieces of candy! Plus more egg-cellent activities for the whole family, like face painting, special enrichments for the […]

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Toyota C-HR

Coming Spring of 2017—the C-HR

Toyota has a new vehicle in the line-up. The C-HR, which stands for Coupe High Rider, will take center stage Spring of 2017. This new athletic ride has a turbo 2.0 liter four that pumps out 144 hp and teams with a CVT.  Agile handling helps this crossover show off its athletic side. The driver-focused cockpit […]

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89th Anniversary Collage

89th Anniversary Sale

It’s the Peterson 89th Anniversary Sale! To celebrate, Peterson Toyota is offering great deals and a chance to win a Hawaiian vacation for two!       New 2017 Toyota RAV 4 Save an additional $1,000 or get 0% financing for 60 months on 2017 RAV 4’s. $1,000 customer cash from Toyota. 0% is on […]

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