Where We’ve Been

This Summer has just gotten started and Peterson Toyota is off and running around the valley. So far we have had the chance to be at several local events. Getting out in the community is a great way to build relationships and visibility not only to our brand but our company as a whole. Take a look at where we’ve been:


North Fork Championship:

World class kayakers meet up every June on the Payette River to face the most wild whitewater.

Toyota provided the official athlete shuttle.

Crowds line the banks of the Payette River.

2018 North Fork Winners

The media coverage of this event is amazing. If you haven’t taken a look at the website, head over and see for yourself.

Photo Credit:  North Fork Championship

X Games

Peterson Toyota was an official sponsor of the Boise X Games

The X Games held a invite-only park qualifier, at Rhodes Skate Park in Boise, Idaho, for athletes to secure their invitation to the X Games Minneapolis. The qualifier featured three disciplines: Men’s Skateboard Park, Women’s Skateboard Park and BMX Park. Boise Parks and Rec had a team coordinating spectator activities throughout the event. In addition, the City of Boise had a live music stage that local bands played at all day. This event was open to the public, but limited tickets were available for bleacher seating.


photo credit: X Games Facebook Page 

5th Annual Jacksons Country Stomp

Toyota joined the Jacksons Country Stomp on a Friday night in mid-June to kick off summer with a country concert starring Kip Moore. Special guests: Lauren Alaina, Aaron Watson and Seth Ennis were received by thousands of country concert fans.  This is an annual event keeps on growing every year and this was the most attended one yet!

Photo Credit:  Kizn Kissin 92.3



 Many people know Toyota as a car company, but they are so much more. We aren’t just a dealership, we are a community.

Peterson Toyota

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